It is a written interview, without the use of a camera, which is very important for many participants. Thanks to this, they feel anonymously so that their statements are more honest and direct. It is surprising how many topics require anonymity and these are not just intimate or threatening topics, but even an ordinary conversation about shopping in an online store.
For the interview to be attractive, it is possible to display an unlimited number of graphics, photos and other visual materials, and to conduct mini surveys (to choose from: peelable question, single choice, multiple choice, scale).
When conducting an online interview, you do not have to worry about writing questions, tracking time or rewriting complicated nicknames. The interview aims to make it as simple as possible. You do not even have to follow the script's order of topics but adjust to the flow of the interview.
Add texts during the course of the study and start the analysis already during the study, sometimes it is easier to see which statements should be deepened.
You can analyze texts together with other researchers.
You can create a code system: create categories and a sub-category. You can also add their definition, it will make working together esear in a larger team.
After marking the text, you only work within them. Then it easier to spot the insights and discover the unobvious content.
Getting to know the words of interviews most frequently repeated in transcripts and clusters of words (collocations) will allow you to get to know the language of the target group as quickly as possible. This will make it much easier to write texts, instructions, descriptions in a language spoken by users of a particular product.
You can create an interview long before it is carried out. This will allow you to write the script, attach all the graphics you want to show to people participating in the interview and recruit for the interview.You can also do a pilot interview, test and see if you receive answers in line with the objectives of the study.
Creating a project is very simple. And organizing the content in it will allow for fast and efficient team work while analyzing texts and conducting interviews.
The menu panel is a list of possibilities. So here you can collect all materials from the entire research project. You add texts to the library of texts. You can set up all scheduled online interviews. Add surveys and interview scripts. After completing all the facilities, it will be much easier to decide what and where you want to display during the interview, or which texts can be analyzed.