The possibility to work simultaneously on a single research project enables you to form interdisciplinary teams. In line with current trends, our solutions doesn't require you to install any software or your computer. Your convenience and ease of work is our top priority. In on-line interviews the budget gives you options instead of limiting them.
Neither the interviewees nor the interviewer have to install any software. The only thing you need is an Internet connection. Participants appear under nicknames they choose, which means everyone is granted a complete anonymity. In return, you can expect honesty and unhindered involvement.
Don't fill your (or worse, someone else's) hard drive with yet another piece of software.
Some people don't hesitate to reveal their opinions or experience - for instance, of using a given product. However, it is not always that easy. We all seek social acceptance and approval, and sometimes we are afraid to speak out mind in fear we will not find it.
On-line research skips this problem altogether. No-one can be seen, everyone is anonymous. There is no reason to hide your thoughts. Do your customers really think your product is intuitive to use, or are they simply ashamed to admit that they struggle with it?
Before conducting an interview, create its scenario. The more questions you have prepared in advance, the more time you will have to follow the discussion and react to unforeseen situations. A pre-set timer on display will allow you to manage the available time and touch on all subjects just as you planned.
Interactive scenario is a tool that optimises your work and helps you conduct the interview.
Focus on content, not form.
A face-to-face focus = catering + travel expenses reimbursement + transcript cost + recruitment cost and participation fees + recording equipment rental cost
An on-line focus = recruitment cost and participation fees only
The price of a focus includes the possibility of using any amount of graphic / infographic material / video clips / music. Invite any number of people, depending only on what you think will ensure a valuable discussion. You determine the duration of the interview, design and implement your research. We provide tools.